Online Privacy Policy

Early Reading Company is the owner of this web site and the creator of FANTASTIC PHONICS™. Early Reading recognises the importance of protecting your personal information and has prepared this online privacy policy disclosure to let you decide what information you wish to divulge on this web site.

This disclosure describes when information is collected, what information is collected, how it is and/or will be used, how it may be stored, and to whom it may be provided. Finally, it describes how you may take yourself off of any mailing lists maintained by Early Reading.

Early Reading may change its online privacy policy from time-to-time and, when it does, it will post the changed policy here. You should check the contents of this page whenever you feel it is important or appropriate.

When Is Personal Information Collected?

Early Reading Company does not collect personal information on this web site without your knowledge and active participation. When we refer to "personal information," we mean information that is particular to you, such as, and by way of example only, your name, address, phone number, fax number, and/or e-mail address.

Personal information is collected on this web site in only two ways.

  1. Forms
  • At various places on this web site, you will encounter forms allowing you to request information. When you fill out these forms, you will be asked to provide personal information about yourself such as your name, address, phone number, email address and/or other such information. When you fill out one of these forms and submit it to us, the information you provide is retained by Early Reading.
  • The product purchase pages on this web site also collect personal information from you when you order products from us such as your name, address, phone number, email address and/or other such information. All information you provide when you purchase products, except credit card information, is retained by Early Reading Company. *Note: The credit card information you submit may not be read by Early Reading Company because it is encrypted.
  1. Email
  • At various places on this web site, you are given the option to send email to us. The information in any email that you send to us, such as your name, email address, and so forth is retained by Early Reading.

In short, when you are asked to and do provide personal information about yourself on this web site, you should expect that Early Reading will retain that information.

How Does Early Reading Protect Customer Information When You Order

Our online purchasing process is connected to the Cybersource System, which uses Secure Socket Layer (SSL) transmissions. This process encrypts all of your personal information (including name, address and credit card number) so that it is unreadable while travelling from your computer to our servers. For more information about SSL technology, please read our Safe Shopping Guarantee.

How Does Early Reading Protect Other Personal Information That It Retains?

All of the personal information you provide on this web site is protected against unauthorised access by storing the information digitally in password protected directories, which are accessible only by authorised personnel, and otherwise in what Early Reading believes is a location that is reasonably secure from unauthorised access.

What About Cookies?

"Cookies" are small pieces of information that many web sites store on your hard drive. Early Reading does not use cookies on this web site.

Use of Personal Information

Early Reading uses information gathered from our site to provide you with the information or product(s) you have requested and to contact you with other information that Early Reading believes you may find of interest, such as, and by way of example only, product update announcements and offers. Early Reading may use such information for other purposes in the future.

Early Reading does not sell, trade, or rent your personal information to others.

Removal of Your Personal Information

If you wish to stop receiving information from us, send an email to unsubscribe@early-reading.com.au, and your personal information will be removed from any Early Reading mailing lists within a reasonable time after you have contacted us.

Please include your last name and first name in your request for removal. This procedure will not remove your name from lists maintained by third parties to whom Early Reading has provided personal information before you so notify Early Reading that you want to discontinue receiving information.

Your Consent

By submitting your personal information in the manner(s) described above, you consent to the collection, use, storage, and dissemination of this information in the manner described in this online privacy policy.


HOME | WHY IT WORKS | SAMPLES | DOWNLOAD | PURCHASE | FAQ | EMAIL US |